![]() ![]() This helps your video rank higher, and in more places. Transcripts and captions allow Google to crawl everything that is said in your video, increasing your keyword density and keyword diversity. Video Captions Increase DiscoverabilityĬaptions also boost SEO. Lastly, when you add captions to video, it greatly benefits those with hearing disabilities – giving them a chance to join the social conversation and providing an inclusive experience for all. Viewers cannot accidentally turn them off, and captions will be automatically on short clips (like on social media), where in most cases, people do not have their sound on. Other benefits include providing an easier experience for the viewer so they don’t have to work or figure out how to turn captions on. Additionally, some websites or devices do not support closed captioning, so at times it may be the only option. This drives engagement and views because captioned content can be consumed by those who watch with or without audio, and text on screen is easier to digest than hard-to-understand audio. The main benefit to adding open captions to video is to provide more inclusivity and accessibility for your audience. Benefits When You Add Open Captions to Video However, if the viewer doesn’t want captions, it may be distracting for them and they may feel frustrated. Unlike closed captions, they’re burned into the video track, rather than being added later as an external file. Unlike closed captioning, open captioning means that the viewer cannot turn off captions – the default is captions. This is the best option to cater to the most people, and is great especially for videos on Facebook and Instagram. And – a majority of people who watch short videos on social media have it muted.Ĭlosed captioning is what most are most familiar with – it’s captioning that can be turned on or off by the viewer. This is used specifically for the deaf/hard of hearing, when the audio is in a foreign language, or for moments when listening to the video isn’t possible. Here, we’ll walk through what captioning is and the difference between closed and open captioning, and how to decide which to use.Ĭaptioning is defined as the act of adding text that is explaining what is going on in a video, including dialogue and background noise. However, there’s much more to captioning video content than you may have realized. You may have heard the term ‘closed captions’ and immediately think of subtitles. What is the difference between open and closed captions? Add Closed Captions to Video Content Easily The MixCaptions app has a number of features to help both creators and businesses add captions quickly and easily – all while keeping everything on-brand, seamless, and accessible for a wider range of people. What You’ll Need to Add Captions to Video.YouTube & Vimeo Videos (Closed Captions).Facebook & Instagram Reels and Stories (Open Captions).Add Captions to Video On These Social Media Platforms.Accessibility For The Deaf/Hard of Hearing.Video Captions Increase Discoverability.Benefits When You Add Open Captions to Video. ![]() Add Closed Captions to Video Content Easily. ![]()
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